AHA MOMENTS

ART DIRECTION

When you make the switch to ALDI, the wide range of high quality product offerings at affordable prices can be a bit mind-blowing.

We could try and convince the skeptics out there… but why not let them hear it from the shoppers who have been there/experienced that themselves?

In a series of OLV, we paired quotes from fans with drool-inducing visuals of the unexpected ALDI products that hooked them, recreating that feeling of discovery.

From there, we shared interactive “Combine-o-scopes” on instagram that allowed viewers to trigger these Aha Moments with a tap.

And on Facebook, hypnotic boomerang gifs stopped the scroll and further drove site traffic (in addition to making us all very hungry).