SEXIEST APPLIANCE ALIVE

ART DIRECTION

To make an unconventional splash that only Maytag could, we partnered with People Magazine during their annual announcement of the Sexiest Man Alive and made an announcement of our own…

We highjacked the conversation by taking over People’s magazine, website, and social channels. Wherever they were, we were.

Our media plan followed theirs. Our designs matched theirs. We even used the previous year’s Sexiest Man Alive photographer.

100+ pieces of real time custom content created.
160 million+ earned impressions.